Story Hotel in Stockholm- ----- SWOT analysis and competitive Research Paper

Story Hotel in Stockholm- ----- SWOT analysis and competitive advantage - Research Paper Example Its original and colorful website reflects what the hotel’s concept is. They encourage the customers to visit their online page to have a better look of great packages that the hotel offers. This is a very good strategy since their website has the information about what the client wants. This is an innovative concept that is highly advantageous. It is very visible on Google, which makes it available for exploration by new customers. Story Hotel, however, has some weaknesses. First, its location, which is not centrally placed compared to other hotels such as the Omena hotel is a weak point. This location makes them lose business to its competitors since the hotels centrally located are able to get clients from the main offices. This might push away customers since most clients prefer a centrally located area, close to social amenities and affordable at the same time. The hotel lacks luxury facilities such as spa, space for conferences, and room service. Despite its good looking, cool, and creative website, Story Hotel website lacks the question and answer tab, which is useful to potential customers who are not quite familiar with the hotel. However, Story Hotel has notable opportunities. They already have a positive brand attitude created to their customers. This could be made completely to their advantage by providing a spa, conference facilities, and a room service for their customers. This will give them a competitive edge above their competition. Rooms should be available on their online service that is already successful. The threats to the success of the Story Hotel are the high competition for guests by their competition who offers lower prices. The food offered needs to be better always for them to maintain their high number of customers. The management needs to find another concept that will give them competitive advantage. This will make the price offered by Story Hotel a differentiation strategy since all the services will be first of

Endangered language.-----sermo vulgaris Essay Example | Topics and Well Written Essays - 1250 words

Endangered language.-----sermo vulgaris - Essay Example The language was mostly spoken at home or in social gatherings where people had the freedom to talk without following certain rules as it was with the classical Latin. Language spoken and not written was highly diluted by other languages and could not be easily traced. The original composition of the language is not concrete because its earlier existence was not recorded. Sermo Vulgaris spread to various parts of the world but mostly to areas that traded with the Roman Empire. Because of the trade relations that existed among nations that traded with the Romans, they had to integrate Sermo Vulgaris in their languages for them to effectively trade with the Empire. The empire also took many nations captive and they were forced to learn their language for them to communicate effectively. Political interactions and positions in various areas that were close to the empire also influenced the spread of the language (Nancy & Thomas, 1983). Social interactions among the normal people in the Roman Empire and other commoners in other communities also influenced the growth of the language. It was further widely spread to other countries because of their integration with other cultures and social groups. The Romans who spoke Sermo Vulgaris played a great role in the diversification of the language. However, despite its massive growth, there came a time when the language started diminishing from its people. The language slowly degraded because of several factors. The changes made by the soldiers of the Roman Empire played a part in the extinction of Sermo Vulgaris. When the Roman Empire interacted with people of other nations, Sermo Vulgaris became a weak language. The correlation between Sermo Vulgaris and other languages led to the dissolving of the language leading to its slow and lingering death. Since the language was not written down, its survival depended on